Project 4. Advertisement Analysis



It is an advertisement by Baskin Robbins that sexualizes young women. In the commercial, a young girl wears heavy makeup, wears a short skirt, and eats ice cream. The commercial was distinctly different from the one in which Baskin Robbins previously featured children. Often used for sexual portrayal in movies, photography techniques were used, and props were also used for sex appeal.

This gives young women and young men the wrong sense of adulthood. If you get used to these ads from an early age, young women will follow them, and young men will become a habit of targeting women. It is also very dangerous for adult men. Instead of seeing a young child as a child, it can be seen as a 'female,' or an object that will satisfy one's sexual desires. 

Sexual objectification is not good for men and women, but especially for 'children' makes the worst situation.

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