[extra] Project 4 'advertisement obsevation'

 I found the Lee hyori’s soju advertisement. 


 

This advertisement reminds of the shaking the drinks by waving and shaking the women’s body. This kind of soju advertisement is the most common example of sexualized advertisement.  

It is famous that soju advertisements commercialize sex. By using women model sexualized with revealing clothes and sexy moves. Conscious of these criticisms, the soju advertisement makes the girl more cute and friendly. 

 

The next is collection of the soju advertisement. This advertisements are more later than the first advertisement. They try to get out of controversy, but they couldn’t. They use the girls cute and cool image however, this image can send the wrong message to people.  



Most of the soju advertisements, girls look cute. This cant be emphasis on women’s cuteess like aegyo and their appearance. And the important part is soju advertisement is the commercials that only most popular celebrities can do that. So, to young girls could think popular and cool girls should be like that. Cute or sexy. 

 

To the men, the can affect like ‘girls should be like this’. 

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